The studio CRM that does everything, finally.
The cutting-edge, all-in-one CRM for photography studios. Leads, calls, messages, bookings, sales, invoices, payment plans that collect themselves, marketing, reporting and staff, all in one place and connected to PJFC Reveal. Built by a working studio group, for studios.
Be first in line
Leave your email and we'll tell you the day it opens, with founding-customer pricing.
Read the full PJFC Photo manual
Install, every feature step by step with screenshots, tips, troubleshooting and FAQ. Free, no sign-up.
From first enquiry to picked-up order. One system.
Every conversation, one inbox
SMS, email, WhatsApp, Facebook Messenger and Instagram side by side with the client's full history. Reply from one place, never lose a lead.
Payment plans that collect themselves
Weekly, fortnightly or monthly card and bank auto-debit, reminder texts before each payment, automatic retries and staff alerts.
Phones that feed the CRM
Click to call, a live "who's on a call" board, and every call logged on the client card with the recording, transcript and an AI summary.
An AI assistant on every page
Ask how to do anything, find clients and messages, draft replies and get weekly business insights. Changes always wait for your OK.
Sell with PJFC Reveal
Reveal pulls your products and prices straight from the CRM, and orders flow back to the client card. Selling becomes a breeze.
Multi-studio from day one
Several studios under one login, each with its own team, prices, messages and time zone. Send a lead to another studio in one click.
See it in action.
Real screens from the app, with a made-up demo studio.
Everything a studio runs on, in one place.
Lead capture
- Meta lead ads, website forms, DMs, texts and missed calls land automatically
- Full source tracking: campaign, ad, form and UTM
- Duplicate and spam detection
- Leads sorted to the right studio by postcode
- Calling board with call outcomes and call-backs
Bookings and diary
- Studio diary, roster and online booking with a deposit
- Confirmations and reminders on autopilot
- Follow-up sequences that stop the moment someone books
- No-show and cancellation tracking
- Model releases signed online
Sales, orders and invoicing
- Orders from the shoot with deposits and gift cards applied
- Pipeline from awaiting payment to picked up
- GST-ready invoices, receipts and refunds
- Card, cash, EFTPOS, bank transfer and payment links
- Gift vouchers and discount codes
Payments
- Payment plans with card and bank auto-debit
- Automatic retries and failed-payment alerts
- Online direct debit authorities, kept as signed PDFs
- Overdue lists with escalating reminders
- Finance providers with commission tracking
Marketing
- Welcome texts and emails per promotion
- Bookings and sales reported back to Meta (Conversions API)
- Custom audiences built for you every week
- Review requests after paid orders, with AI reply drafts
- Opt-outs honoured everywhere
Reporting
- Cost per lead, booking and sale from your ad spend
- End-of-day report for every staff member
- Sales, banking and commission sheets
- Outstanding invoices and failed payments
- Weekly and monthly AI business reports
Staff management
- Roster, roles and per-permission access
- Commission rules paid on fully paid sales
- Tasks with priorities and reminders
- Call stats and answer rates per person
- "View as" any staff member
Phones and tracking
- 3CX click to call and incoming-call pop-ups
- Call recordings, transcripts and summaries
- Missed calls and voicemail become tasks
- Two-way SMS from your own number
- Every touchpoint on one client timeline
Security and peace of mind
- Two-factor sign-in for everyone
- Full audit log of every change
- Owner-only sensitive documents
- Hourly and nightly encrypted backups
- Your data is yours, always
Plugs into the tools you already use.
Leads, calls, messages and payments flow in on their own, so you capture every enquiry and spend your time selling, not typing.
Built by photographers, for photographers.
PJFC Photo runs a busy multi-studio photography group every day. Every feature exists because a real studio needed it: the calling board, the payment plans, the end-of-day report. Focused, specialised and proven, not a generic CRM bent to fit.
Seamless with every PJFC app.
One login across the PJFC family. PJFC Reveal sells in the room with your CRM prices, and orders land back on the client card. More apps are on the way, all designed to work together.
Simple plans. No lock-in.
Monthly, or pay yearly and get 2 months free. Founding customers get 40% off their first 12 months.
Solo
For a single studio.
or US$790 a year
- 1 studio
- Up to 3 staff logins
- Everything on this page
Studio
For a growing studio group.
or US$1,290 a year
- Up to 3 studios
- Up to 10 staff logins
- Everything in Solo
BundleAdd PJFC Reveal and save 20% on both.
Prices in US dollars. Join the waitlist above to lock in founding pricing.
- Set-up wizard: your studio running in an afternoon
- One-click connections for Stripe, Meta, Google, Twilio and email from your own domain
- Import from GoHighLevel, StudioCloud and spreadsheets
- Google Ads spend and offline conversions
The one-stop studio CRM. Be first in.
Join the waitlist for launch news and founding-customer pricing.